Hello friends, in today's article we will talk about what is digital marketing and what are its types and how can we apply it in our online business?
Friends, in today's time the expansion of digital marketing is happening very fast and in the coming time it will expand at an even faster pace. That's why every company and agency uses digital marketing the most to promote its product and service.
First of all, we should know the meaning of digital marketing, what is it in the end. Digital marketing is made up of two words Digital + Marketing.
Digital means electronic and internet which is an electronic network and every person in the world uses internet through digital device.
Marketing literally means marketing, the process of reaching the information of new or already existing product or service to the customer in oral and written form is called marketing.
Let us now know what is Digital Marketing in the end?
According to Wikipedia, that service or product that we use digital technologies like internet and other mediums to sell is called digital marketing or online marketing.
What is Digital Marketing?
Digital marketing is a medium through which we can promote or sell any product and service online.
How to do Digital Marketing
To do digital marketing, it is very important to have a website and SEO (search engine optimization), nothing without it. If you want to know about SEO (search engine optimization). So you are our What is SEO? You can know about SEO by reading the article of.
Before digital marketing, it is very important for you to know basic about blogs and SEO. If you want to know about your blog and SEO in detail, then you can read the blog given below.
Digital marketing is not possible without the internet. That is why it is also called "Online Marketing" or "Internet Marketing".
Benefits of Digital Marketing
- saves time
- Saves money too
- Easily mixes buyer and seller.
Let us understand Digital Marketing through an example:
Suppose you want to buy a smartphone. Whose price is within 15,000 / - and that phone has almost all the features. So what would we do first to go to the market and ask the shopkeeper whether there is such a phone or not, but today we write Phone Under 15,000 / - on the Internet. Search. So we will have options for so many phones that the shopkeeper will not even have that many phones.
Why Need of Digital Marketing
- Online marketing is cheap compared to offline marketing.
- This is a simple and fast way to promote your product or service.
- The best way to reach your product to the target audience.
- This gives you very good results.
- In Digital Marketing you will find so many ways to promote your product and service. Which is not possible in offline market.
- The biggest thing is that you can promote it not only in your country but also globally.
Advantages of Online Marketing
Low Cost Investment: - Very little money is needed to do digital marketing. And you can easily promote your product on the internet with very little money.
More Benefits in Less Time:- Through this, you can give information about your product to more people in less time. From which you can get more benefits in less time.
Few People Requirement: - To do digital marketing, not many people are needed, but even with less people, you can promote your product in a very good way.
Types of Digital Marketing
SEO (Search Engine Optimization)
If you want to bring a lot of traffic or customers to your website through search engines, then it is very important for you to have knowledge of SEO.
SEO is such a technique with the help of which you can optimize your website on the Internet and reach the target customer.
For SEO, it is very important to have a blog or website because the facility to create content is available in the website or blog itself and we can get our website or blog ranked on the internet.
But if you still want to know about SEO, then you can read our blog of what is SEO.
The website always has to be built according to the keywords and SEO guidelines.
Also read :-
What is On Page SEO? Why is it necessary for a website?
What is Off Page SEO? How to increase traffic for website?
SMM (Search Media Marketing)
This is the simple and popular way to do digital marketing. Through social media, people put their thoughts in front of thousands of people.
Social media does not have a single website but is made up of many websites like Facebook, Twitter, Instagram, Linkedin etc.
You must have seen that when you run social sites, advertisements are seen in some intervals, this advertisement is social media marketing.
In digital marketing nowadays business or website is promoted on all social media. This is also SEM (search engine marketing) in a way and in this also paid promotion has to be done.
They use all these sites for promotion and marketing of their business. This is the best way to reach your products or service to more people and bring more business in less cost.
Email Marketing
Normally, when we want to give a message to someone, we use email.
Email marketing is a very important part of "digital marketing".
Most companies or businesses resort to email marketing to promote their products so that we can increase the
sales of our products or services.
Whenever a company brings new offers and discounts, it delivers its products to the customer through direct email and also takes feedback from the customer.
Selling your products Email marketing is the best option, nowadays all digital marketers sell their products using email marketing only. The more people who see the products, the more the product will be sold.
In today's time, most of the traffic comes using these methods.
This is a very good technique for digital marketing. This is also a paid marketing strategy.
Affiliate Marketing
Affiliate marketing means commission. Affiliate marketing is the promotion of a product or service by taking a commission.
After joining affiliate marketing, we get a separate link, on that link, we put our product, so when the customer buys that product through that link, then we get commission on it, the same is called affiliate marketing.
Online Shopping There are many such websites that run Affiliate program so that we can promote or sell the products of that website on our website without purchasing. The more products we sell, the more commission we get.
This is the most used method of digital marketing. With this, the marketing of the website is also done and the products are also sold.
PPC (Pay Per Click)
PPC means pay per click, under this you have to pay money according to per click.
Let us understand this under the example :-
Suppose you have a product that you want to promote. So for that you will have to run Google's advertise tool (Google Adwords), so that google will show your product on the first page, so that people click on your link and get redirected to your page. Google charges money according to the per click that is clicked on that link.
The meaning of pay per click is that how much money is to be paid for one click.
We can run ads in many ways through Google AdWords.
- Text Ads
- Display Advertisement
- Image
- Text and Image
- Video Ads
- Pop-up
- Sponsored Search
Content Marketing
Content marketing means writing about any topic, here you need a blog or website because blog is the place where we can write articles according to different categories.
We can get the Targeted Keyword to be ranked with alternative Keywords and the correct information can be reached to the user.
If there are many such websites, then they do content marketing and charge money for creating that content.
You too can become a good content marketer and earn money online.
Youtube Marketing
Youtube is such a platform in which people share their knowledge through videos to others.
The most used platform in the world is Youtube and the search engine and youtube is the second number because in today's time most people like to watch videos. Through this, you can inform the customers about the product in a better way.
youtube is the best way to promote a product. With this platform, you can convey your point to the logo in a better way.
Many companies give money to big youtuber to review their product to promote their product.
If you`re a youtube video creator then you can start digital marketing using youtube and it is a free platform.
Apps Marketing
Apps Marketing By creating different types of apps on the internet, making them accessible to the people and promoting your product on it is called apps marketing.
In today's time, a lot of smart phones are being used. That is why today there is a big trend of apps marketing.
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