What is PPC? | What is Pay Per Click?

Have you heard anything about PPC Marketing or are you curious to know more about it, then you have come to the right place. The full form of PPC is Pay-Per-Click, in today's era everyone is using the Internet, so the use of Digital Marketing is increasing a lot.

PPC is also a part of digital marketing, so if you also want complete information about PPC, then definitely read this post till the end – What is PPC Marketing

What is PPC Marketing?

PPC stands for Pay-Per-Click, a model of Internet marketing in which advertisers pay money every time they click on one of their ads. Whenever you do some search on Google, you must have seen Search Ads as shown in the image below, this is called PPC Ad.

Whenever a visitor will go to the advertiser's website by clicking on this ad, then the advertiser will give the money of every click to Google.

If you want to bring traffic from Google Ads/Facebook to any of your websites/products, then you will have to create an account in Google Ads/Facebook Ad Manager. After that, you will have to create ads and whenever a visitor will come to your website by clicking on your ad, then you have to pay every single click to Google/Facebook. Will happen.

Every time our ad is clicked, sending a visitor to our website/Product, we have to pay some money to the Advertising platform like Google, Facebook, etc. When PPC is working properly, we make a huge profit. Suppose a click on your ad costs Rs 100 and a click sell goods worth Rs 500, then you have a profit of Rs 400 in this. 

Although we can make PPC Ads on any search engine such as Bing, Yahoo, DuckDuckGo, but the most economical of these is Google's Ad system called Google Ads.

 

What is Google Ads?

Google Ads is the most popular PPC advertising system all over the world. The advertising platform enables businesses to create ads that appear on Google's search engine and other Google properties. 

Google Ads works on the Pay-Per-Click model, in which users bid on keywords and pay for each click on their ads. 

Whenever a visitor searches Google for a keyword, then Google chooses the best ads related to that keyword and shows it at the top position of Google.

Whose ad will appear on the first page of Google is based on the advertiser's Ad Rank, Ad Rank which is calculated by multiplying two key factors – CPC bid (the maximum amount an advertiser can spend) and Quality Score (a value that is taken into account) 

Your Quality Score (Quality Score) is determined based on your Click-Through Rate (CTR), Ad Relevancy and Landing Page Quality. 

The better your Ads Quality Score, the better will be your Ad Rank, which will cost you very little money – What is PPC Marketing

Questions and Answers

1. What is PPC?

As you read above that the full form of PPC is Pay Per Click. And according to its meaning, you have to pay only if there is a click on your ads [otherwise you do not have to pay any charge.]

2. How Does PPC Work?

As we have seen many such examples in which you were told that we have to run our website under Google SEO to rank it, but here you can set it on Google's page according to your budget by paying money.

3. What are the Benefits of PPC?

Like we have seen many benefits above, but the most important benefit is that with PPC you can easily hinder your business and your selling can also increase.